5 Things to Consider When Creating Videos

1. Quality is a must. Potential customers will judge you based on the video that represents your company, products and/or services. Anything you have produced to represent your company must be of the highest quality so that it represents the quality of what you offer your customers. 

2. If there’s going to be someone on-camera to talk about your company and what it offers, then be sure that they’re comfortable on-camera. It can be the CEO or company employee if they’re comfortable, but many times it’s a better choice to hire a professional spokesperson to represent you and what you offer.
 
3. Whoever you have represent you on-camera, it’s important that they be the same age and the same type as your target market. If your market is the corporate world then you may want an older more experienced spokesperson. If you’re market is surfers then you’d want a young, hip surfer-type.

4. Keep the length of your videos short. If the video is a company overview video, or testimonial video then it’s usually best to keep it at no more than two minutes. If the video is a FAQ video then it can be longer because you’re giving the viewer information that they may consider important and so they’d be willing to sit and watch a longer video. The overall goal is to always present the information in the most short and concise way possible.
 
5. You should always include a call to action in your videos. Whether you want them to complete a form, click through to another page, pick up the phone, or buy a product, make sure you tell them what you want them to do after watching your video.

In short, video doesn't have to cost your company an arm and a leg. Video can give you a return on investment and help you increase sales. Don't let your competition have an edge on you, make this year your company takes advantage of the many benefits of video.